Tuesday is Melbourne Cup Day. The Melbourne Cup is known as ‘the race that stops a nation’. Even though it’s a public holiday in Melbourne Credo is still going to be open. We basically don’t want the TAB to be the only place in town for people to go and hang out.
I’ve been thinking about what we could reflect on at Credo Gathering that day. I did a bit of reading yesterday. Apparently the Australian Drug Foundation has accused the Victorian Racing Club of promoting the Melbourne Cup as an event to get wasted at. The VRC, however, say that their advertising makes no reference to alcohol (article here).
Apparently Lion Nathan (the company that owns Tooheys, XXXX and Hahn) are flying two planeloads of live butterflies down from Sydney to decorate their ‘Pure Room’, which will be promoting James Boag Pure Tasmanian beer.
They’re also setting up a forest with real myrtle beeches and tree ferns and a waterfall, so that punters can ‘experience not only the look and feel of the Tasmanian wilderness, but also the sounds and smells’ (article here).
Why would Lion Nathan go to such great lengths? What is this, if not advertising alcohol?
Filed under: City mob, Credo, Melbourne, Melbourne (city), Urban Seed/Seeds, advertising, alcohol, animals, drugs, gambling, sport | Tagged: advertising, alcohol, beer, butterflies, drugs, gambling, gaming, Melbourne, Melbourne Cup, racing, Urban Seed
“What is this, if not advertising alcohol?”
An alt worship installation?
Yeah, more than half of me just wishes I could’ve been involved!